Phenix is a pioneering French company in the fight against food waste, connecting businesses with unsold goods to associations, consumers, and recycling partners. Since its creation, Phenix has saved millions of tonnes of food while offering businesses concrete solutions to optimize their unsold inventory management and strengthen their CSR impact.

In a context where waste reduction and Corporate Social Responsibility (CSR) have become strategic priorities, Phenix positions itself as an essential partner for retail and food industry companies. The challenge is to educate decision-makers on how valorizing unsold goods can simultaneously serve as an economic, fiscal, and CSR lever for their organization.

The goal is to reach the right people, CSR managers, logistics directors, SME leaders, and retail stakeholders, with a compelling message that demonstrates the concrete value of Phenix's solution.

For this B2B influencer campaign on LinkedIn, we partnered with Ghyslain Morvan, a professional content creator recognized for his expertise in business strategy and sustainable development. The collaboration resulted in two strategic publications created in partnership with Phenix.

Ghyslain shared a pragmatic approach to unsold inventory management, emphasizing the economic and CSR benefits often underestimated by businesses. His message resonated particularly well with executives and operational managers, presenting the valorization of unsold goods not as a constraint, but as a genuine strategic opportunity.

The editorial approach was deliberately educational and actionable, perfectly aligned with the influencer's authentic and direct style.