Bureau Vallée is a French retail chain specialising in office supplies, furniture, IT equipment and services for both professionals and individuals. With an extensive network of local stores across France, Bureau Vallée supports small and medium-sized businesses, freelancers and entrepreneurs in equipping their workspaces, with a strong focus on ergonomics, comfort and the prevention of musculoskeletal disorders (MSDs), as well as a CSR approach that includes refurbished product ranges.

Bureau Vallée wanted to strengthen its awareness and visibility on LinkedIn among a very specific audience: SME leaders, freelancers and entrepreneurs. Beyond simple brand presence, the challenge was to concretely showcase several key product lines and topics (musculoskeletal disorders, the entrepreneur pack, remote workspace ergonomics, CSR), while also addressing a unifying theme: how to build a personal brand and boost visibility through physical and digital networking. All with a clear business objective: generating leads.

To meet these objectives, we built a B2B LinkedIn influence campaign running for nearly three months, from mid-January to early April 2024, activating 9 B2B content creators with complementary areas of expertise (HR, recruitment, entrepreneurship, productivity, personal branding): Marco, Louis, Ludovic, Khalil, Antoine K., Antoine D., Nicolas, Charlène and Laura.

The campaign took the form of 28 publications, including 4 videos and 2 LinkedIn Lives, with content rights transferred so Bureau Vallée could reuse the material across its own channels.

Each influencer covered one of the brief's topics in their own style: musculoskeletal disorders and prevention (ergonomic chairs, ergonomic mice and keyboards, mouse pads, blue-light glasses...), the entrepreneur pack, remote workspace ergonomics, or the brand's CSR approach through its refurbished product ranges.

One key moment structured the campaign: the LinkedIn Live of 23 January, presented as a new webinar concept, "We analyse your desks live + 12 items that boost health & productivity," which brought together 520 registrants and 110 live attendees, for a retention rate of 63% and a cumulative watch time of over 41 hours.

A second key moment was the Live of 21 March, held in-store at the Bureau Vallée Le Mans shop and hosted by two influencers on the theme "Amplify your physical and digital network to create business opportunities": 241 registrants for 435 attendees (a retention rate of 93%) and over 168 hours of cumulative watch time — a strong engagement signal for a format still underused in B2B.

The video content also generated remarkable watch time, with close to 16 hours cumulated for a video published on 27 February, and close to 66 hours for a video published in early April.