Abby is a cloud-based invoicing and accounting solution designed specifically for freelancers, self-employed professionals, and small businesses in France. The platform simplifies administrative management by offering intuitive tools for electronic invoicing, accounting automation, and regulatory compliance. With the upcoming mandatory electronic invoicing reforms in France, Abby positions itself as an essential partner for independent professionals navigating these regulatory changes.

In a landscape where electronic invoicing is becoming mandatory in France and administrative complexity continues to burden small businesses, Abby faces the challenge of establishing itself as the go-to solution for freelancers and micro-enterprises.

The challenge is to position Abby as an indispensable expert in electronic invoicing while educating and supporting independent workers and small structures in understanding and anticipating these regulatory changes. This includes leveraging B2B LinkedIn marketing and Instagram influence strategies to connect with decision-makers, build trust, and demonstrate the platform's value in simplifying administrative burdens and ensuring compliance.

For this dual-platform B2B influence campaign, we partnered with 18 professional content creators across LinkedIn and Instagram, including influencers and UGC creators with strong credibility among freelancers, entrepreneurs, and independent professionals.

The collaboration resulted in 26 publications (13 on LinkedIn and 13 on Instagram) created in partnership with Abby. The content was tailored to resonate with French-speaking freelancers and small business owners, addressing key topics around electronic invoicing, administrative management, and regulatory compliance. The creators shared educational content that positioned Abby as both an accessible solution and a trusted advisor, emphasizing its intuitive interface, time-saving automation, and regulatory compliance features.