B2B Influencer Campaign on LinkedIn: Lefebvre Dalloz's Take on an Immersive Vlog Format

At Les Années Folles, we believe that an effective B2B influencer strategy is built on authenticity and embodiment. Rather than multiplying institutional messaging, we favor immersive formats that showcase the reality of an experience.

This is exactly what we implemented for Lefebvre Dalloz Compétences, a leading training organization. To promote their offer, we activated B2B content creators on LinkedIn.

Guillaume, Digital Communications Manager at Lefebvre Dalloz, reflects on this collaboration and explains why this type of approach is particularly relevant in B2B.

The Interview: Feedback from Lefebvre Dalloz

1. Why did you choose Les Années Folles to promote your training offering?

Guillaume: "We called on Les Années Folles to showcase our training offering in an authentic and immersive way. As a training organization, our priority is to help as many people as possible discover the Lefebvre Dalloz Compétences experience: the setting, the instructors, the pedagogy, and the real lived experience of a training session.

The influencer format seemed particularly relevant to us. The creators attended a training from start to finish, which allowed them to share sincere and concrete feedback. Through their content, we discover our campus, the atmosphere of the sessions, the exchanges with instructors, and the reality of the learner experience."

2. What were your main objectives with this campaign?

Guillaume: "Our objectives were threefold:

• Showcase the Lefebvre Dalloz Compétences training experience, beyond institutional messaging.
• Make our offering more concrete and embodied, by showing what participants actually experience.
• Reach our target audience differently, through creators capable of telling this story with their own codes.

Above all, we wanted to create trust and projection."

💡 Our analysis: These objectives perfectly align with the stakes of a successful B2B influencer campaign on LinkedIn. In B2B, trust is the primary conversion lever, and embodiment through credible creators removes barriers far more effectively than traditional brand messaging.

3. What did you think of the relevance of the profiles activated for this campaign?

Guillaume: "The activated profiles were very well chosen. They matched our target audience, with the right energy and tone, which makes the videos natural and engaging. Their way of telling the story speaks directly to the professionals we want to reach.

💡 Our analysis: Choosing the right profiles is crucial. Finding a B2B influencer on LinkedIn isn't limited to analyzing follower counts: you need to evaluate audience quality, thematic consistency, and the creator's ability to naturally embody the message. This rigorous selection process guarantees campaign performance.

4. How did you experience the shoot day and the collaboration with the teams and creators?

Guillaume: "The shoot day went very well. The exchanges between the creators, instructors, and our teams were smooth and constructive.

Les Années Folles managed the entire process with great professionalism. We were able to fully trust them for the organization and coordination of the shoot, which made the collaboration simple and effective."

💡 Our approach: As a B2B influencer marketing agency on LinkedIn, we handle the entire production chain: from casting to logistics coordination, through creative briefing and post-production follow-up. Our role is to streamline the experience for our clients and guarantee results that meet objectives.

5. Would you recommend this type of approach to other B2B companies? Why?

Guillaume: "Yes, absolutely. This type of approach allows you to address your target audience in a different way, more human and more engaging.

When a creator you follow on social media presents a product or experience, the message often comes across better than through traditional brand communication. Where an institutional video can be quickly skipped, embodied content holds attention longer and generates more interest.

It's an excellent lever for conveying a meaningful message, especially in B2B."

Why Does This Format Work So Well in B2B?

Guillaume's testimony highlights several key success factors:

1. Authenticity as a Trust Lever

In a B2B environment where decision cycles are long and amounts committed are significant, social proof and authenticity are decisive. A creator sharing their real experience generates an emotional connection that traditional brand content struggles to create.

2. An Immersive Format That Encourages Projection

The vlog format reveals behind-the-scenes content: locations, instructors, atmosphere, interactions. This immersion helps the target audience concretely project themselves into the proposed experience. This is particularly powerful for training offerings, services, or complex solutions.

3. Amplified Visibility Through Creators

By activating B2B influencers on LinkedIn, Lefebvre Dalloz was able to reach qualified audiences that they couldn't have reached as effectively through their owned channels alone. The creators amplified the message and gave it additional credibility.

Results:

Every B2B influencer marketing campaign should be measured using clear KPIs: engagement rate, qualified reach, traffic generated, leads collected, and overall impact on brand awareness.

In the case of Lefebvre Dalloz, the campaign delivered strong, measurable results:
➡️ +37,000 impressions
➡️ +500 likes
➡️ +85 comments
➡️ 1.6% engagement rate

Discover our other client cases to see how we adapt our approaches to each sector and objective.

Our Recommendations for a Successful B2B Campaign on LinkedIn

If you're considering a B2B influencer campaign, here are the key takeaways:

1. Choose creators aligned with your target audience: credibility takes priority over volume.
2. Favor authenticity: let creators appropriate the message with their own tone.
3. Invest in immersive formats: vlog, reportage, testimonial... anything that allows you to show rather than tell.
4. Integrate influence into a global strategy: combine influence, content marketing, and sales activation to maximize impact.
5. Measure and optimize: track your KPIs and continuously adjust your approach.

To go further, download our B2B Influencer Marketing ebook: you'll find frameworks, case studies, and actionable advice to structure your strategy.