Qonto x Les Années Folles: Behind Our Major B2B Campaign

LAF x Qonto: before the campaign even launches… it's already a campaign

For a few weeks now, it's all we've been talking about in the office… The biggest campaign we've ever put together: 5 creative concepts, 8 B2B creators as spokespeople, and hours of brainstorming that seriously got our brains firing. We're keeping it all under wraps for the full reveal on LinkedIn.

But in the meantime, one question keeps nagging at us: what if the real work started well before the big day?

For influencer campaigns that truly stand out, everything happens upstream. That's the bet we made for this partnership with Qonto, bringing together 8 B2B creators around the brand.

The idea behind it all

Everyone knows the Qonto brand for its business account promise. What's less well known is everything that surrounds it: electronic invoicing, real-time financial tracking, financial tools built for entrepreneurs who clearly don't have time to waste. A whole ecosystem designed to simplify everyday life, one that many people have never had the chance to discover.

Our goal with this campaign?

To hear you say, "wait, I had no idea Qonto did that, and how much of a game-changer it could be."

Not with vague promises, but with real experience, concrete examples, and the everyday problems entrepreneurs actually face.

The kick-off: two formats to tease what's coming

We kicked things off with two distinct formats, designed to complement each other.

On one side, a video concept adapted by 3 creators, each in their own style. In their own words, they tell the story of that moment when paperwork literally takes over: piles of invoices stacking up, endless follow-up reminders, the one document you can never find right when you need it. And each time, a similar resolution: a solution shows up, almost by surprise, and puts everything back in order. The brand never appears first. It shows up at the end, feeling less like a product placement and more like the obvious answer.

On the other side, a "Wanted"-style teaser format, carried by other creators from the campaign. Black-and-white background, a bold headline, a mugshot-style portrait, and a touch of deliberate humor. Final appearance? On LinkedIn, of course. The idea is to intrigue before revealing anything, letting your community imagine, guess, and speculate.

Two formats, one common thread: breaking away from B2B's overly buttoned-up conventions and giving the brand a genuinely human side.

A preview of the content

The faces behind the campaign

This campaign is built around 8 B2B creators, each with their own community, tone, and style:

So, how did the teaser do?

Spoiler: it worked. And without spending a single euro on boosting — purely organic.

+90,000 impressions in total.

On the engagement side, we're looking at an average rate of 1%, for just over 1,000 interactions in total.

We were also able to compare the two formats under real conditions. The photo teaser, carried by 5 creators, generated 60k impressions and 43k reach. The video format, with 3 creators, generated 30k impressions and 21k reach, but with an engagement rate 88% higher than the photo format (1.75% vs. 0.93%). Less volume, but a noticeably more engaged audience.

Hang tight, more is coming

This kick-off is just the appetizer. More formats, more angles will keep rolling out over the coming weeks, exploring — one topic at a time — everything Qonto can change in entrepreneurs' everyday lives.

Keep an eye on your LinkedIn feed for what's next!

The Qonto teaser is just a glimpse of what's possible. To master the art of organic influence and turn content creators into growth drivers, grab your free copy of our latest influencer marketing ebook.