Why “React by Qonto” Is Reinventing B2B Influencer Marketing Campaigns on LinkedIn

In B2B marketing, influencer marketing on LinkedIn has long been confined to a classic formula: an engaging text, a visual or a carousel, and a link in the comments.

At Les Années Folles, we believe that to truly reach decision-makers, you need to create content experiences that are more immersive, more credible and more engaging.

That is exactly what we have just delivered with fintech Qonto through our B2B influencer marketing campaign “React by Qonto”.

An innovative initiative that marks a turning point in the B2B influence landscape.

1. The “React by Qonto” concept: capturing attention with video on LinkedIn to drive engagement

The idea rests on a two-step video mechanic:

• A punchy 45-second video preview on LinkedIn: the B2B influencer or expert posts a short teaser clip directly on their profile to spark curiosity across their professional network.
• A redirect to a dedicated landing page: to watch the full video and go further, the audience is invited to click through to a tailor-made page designed for the campaign.

2. A first in B2B influence: the power of the co-branded landing page

Why is this approach a genuine innovation from Les Années Folles?

Because personalized landing pages for each creator were, until now, virtually non-existent in B2B influence.

Rather than locking the content inside the LinkedIn feed alone, this infrastructure offers four major levers:

• A conversion funnel driven by a strategic CTA: capturing attention with a video is one thing; turning it into a business opportunity is another. That is why a clear, well-placed Call To Action (CTA) matters so much. Without an explicit CTA, the engagement generated by the video could evaporate without creating any measurable business impact.
• A frictionless conversion funnel: the landing page directly embeds the interactive video player along with a contact form to reach the brand’s experts.
• A stronger brand experience: the audience isn’t just glancing at a quick post between two others; they step into a complete editorial universe dedicated to the topic at hand.
• Precise engagement measurement: moving from LinkedIn to the landing page makes it possible to qualify the traffic generated and measure decision-makers’ real interest.

3. A “give-and-take” model: co-creating with the B2B expert

Beyond technical performance, the real value of this campaign lies in its philosophy: co-creation.

In most traditional partnerships, the brand asks the influencer to put it in the spotlight. Here, the brand puts the expert in the spotlight as much as the expert does the brand.

On Qonto’s co-branded landing page, an entire block is dedicated to the creator’s background and business, linking directly to their company. This win-win model strengthens the creator’s legitimacy, showcases their hands-on expertise and establishes the credibility of the sponsoring brand.

The B2B influencer marketing campaign of tomorrow is being built today

With React by Qonto, Les Années Folles proves once again that B2B influence is about more than simple visibility. By combining captivating video formats, an innovative redirection strategy through dedicated landing pages and balanced partnerships, we turn attention into lasting engagement and business opportunities.

Discover the episodes and get ready for what’s next!

Through React by Qonto, Les Années Folles shows that social media visibility can be turned into concrete business opportunities.

Meet our B2B creators and their full episodes:

🎬 Watch Bénédicte Ciotti’s React

🎬 Watch Leila Ruiz’s React

🎬 Watch Nisrine Barkallah’s React

🎬 Stay tuned: the React episodes from our other creators, Ghyslain Morvan, Maryline Perenet and Gaël Fickou, are coming very soon!

🚀 And this is only the beginning…

Building on the success of this format, Les Années Folles is already preparing its next step. To push the boundaries of B2B influence even further, we are currently designing a new campaign in an even more innovative format. Watch this space!

Want to go further? Download our free Playbook: B2B Influence on LinkedIn in 2026, or book a call with Les Années Folles to plan your next B2B influencer marketing campaign.